I specialize in Design, and have been doing so since I was a kid. Starting with crayon on a freshly painted wall, to designing with a mouse and keyboard on a computer screen. My artistic abilities gave me the opportunity to pursue a career which I love.

DEsign different

A personal venture of mine, DesignDifferent was created as an outlet for me to explore anything and everything creatively. Print has been a long time passion of mine, I started out in the industry and am now finding myself reverting back to my roots.

To see all my work, visit my shop:

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Fuel Rebranding

Where ideas ignite. That's what happens at Fuel. After several years, Fuel was in need of some rebranding. The goal: to create a simple, modern and classic style. The outcome: see for yourself. When creating, I felt the essence of the word 'Fuel' had to still come out, but in a subtle way. The curves in each of the letters are meant to insinuate fire and flame, while the tagline helps propel that feeling, empowering, sparking and ultimately igniting ideas.

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the Bay iPhone App

A project in the works, the Bay's iPhone App was designed to drive customers in store. The App Features 'What's New', 'Events', 'Store Locator' and 'eNewsletter'.

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With the recent rebranding of Fuel Advertising, the company was in dire need of an online rework. SIMPLE was the one word used to describe what their online status was to encapsulate. The site is easy to navigate, responsive to mobile platforms, and consistent with their new brand standards. Along with the design of the site, 4 videos were developed to further explain Fuel complex and fast paced working environment.

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Verizon business

This highly interactive micro-site was built for Verizon to upsell their IP Soultions to businesses in need of a better more reliable IP company. Users could select which IP solutions they are looking for and the site would output options to suit their companies requirments.

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The Zellers site was designed to showcase their product and drive consumers in store. The site features a 'What's Next' panel which the user can sign up to receive emails and twitter feeds based upon their preferences.

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IIFA Toronto

Recently the IIFA (International Indian Film Academy) was hosted in Toronto. Ontario tourism required a site that showcased this event.

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Fuel Services Video

Rebranding, Refreshing, and Reselling. Fuel was in need of a promotional tool that they could use to help promote their services. This online video was to be used on their newly revamped website, in pitches and presentations to win new business.

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Designed for RGC (Responsible Gambling Council). knowtherisks.ca was developed to create awareness about gambling problems in older gamblers.

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Draft FCB video

This Video features kinetic typography designed and created in After Effects. It runs 35 seconds and explains DRAFT's reasoning behind the 6.5 tagline.

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What's FUELing you over the holidays? The annual Holiday (a.k.a. Christmas) site was designed to capture all of the FUEL members unique personalities. Showcasing to clients that we are not just a company, but individual people with something to say. I directed everything from video to the fun and light-hearted B&W photography to the simple clean typographic treatment of the site.

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Virgin mobile

Virgin Mobile was introduced to Canada several years ago. Part of the pitch to win this business was online creative. These concepts were used to successfully win the business and help Virgin develop their mark in the Canadian market.

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HBC Olympic Video

Hey Canada, what are you made of? This tag line was the bases behind this online video that was created for HBC. The video features Olympic athletes answering the question "What are you made of."

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The Room

The world's top end fashion designers use the Bay's 'The Room' to showcase their product. This interactive site was developed to promote awareness about The Room to consumers. It's light and bright site resembles that of The Rooms high end stores.

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Joseph Don McArthur

Born August 1st 2010, Joseph Don McArthur insipires me in everyway. I shot this video to remember our little guy when he was only a few weeks old.

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Pedometer Challenge

Pedometer Challenge was a site designed and developed to help Ontario residents be more active. This online tracker allowed users to track each step they took in a day, recording their stats and displaying their progress. Users could also signup to set personal goals for themselves and also join in on walking groups in their area.

Art Direction
& Web Design

Web Design has been a passion of mine for the past 10 years. Working on such sites as The Bay, Zellers, OTMP, Virgin Mobile, and MAC cosmetics have fine tuned my online skill set. I take pride in being a top level designer and understand how to create successful websites.


Not only do I design and direct online media, I can also build it! From simple image prep to a fully function site built on css, I'm involved in every step of the process.

Video production
& Editing

Video and the internet seem to go hand in hand now. Over the years I've produced and edited several online videos. Adding video to a site can really enhance the user experience and showcase a product in such a way that a simple photogrpah can't.


A passion before online, my print skills were developed throughout college and gave me the design sense required to create appealing online creative. Merging both print and online is what I do best.