What are you made of?

HBC Olympic video

Hey Canada, what are you made of? This tag line was the bases behind HBC's official 2010 Olympic Canadian clothing line. This online exclusive video was created to capture Olympic athletes candidly answering the question "What are you made of." It's off the cuff and more personal approach highlighted the athletes in a more friendly and approchable way.

  • ClientHudson's Bay
  • Project involvement-Video Direction
    -Video Editing
    -Motion Graphics