Born and raised in Canada, I studied Graphic Design and Interaction Design at Sheridan College, where I learned to make things not only look great but actually work!
When I’m not designing seamless experiences, I’m at home being a proud husband and father of two, learning to juggle life, work, and endless snack requests.
I specialize in User Behaviour, Product Design, User Research, Interaction Design, Visual Design, Prototyping, and Testing, with a focus on making user experiences as intuitive as possible. Simply put: I turn complex problems into simple, beautiful solutions. And yes, I’ll gladly talk design patterns over coffee—just don’t ask me to pick a favorite one, it’s like choosing between my kids.
Contact me to talk UX… or pineapple on pizza. Your call.
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3 years - Present // Lead UX Designer
Jam City
As the Lead UX Game Designer at Jam City, I lead a dynamic team in crafting engaging and user-friendly gaming experiences. My role involved integrating player feedback and data insights into design strategies, ensuring intuitive interfaces and seamless gameplay. Collaborating closely with artists, developers, and product managers, I balanced creativity with practical implementation to drive innovative game design.
2 + years // Senior UX / UI Architect
Sunlife Financial
At Sun Life, I was responsible for overseeing all user experience enhancements within the Digital Health Services (DHS) department. My role involved proposing carefully considered design solutions informed by user research, competitive analysis, and comprehensive qualitative and quantitative data from user testing. From initial UX flows to finalized UI designs, I contributed to increasing user awareness and acquisition within Lumino Health and Provider Search.
1 + years // Senior UX / UI Designer
Intuit Canada
At Intuit, I led UI/UX design development, running 40+ customer-centric experiments to boost user engagement. I delivered designs focused on inclusive design and accessibility, collaborating with cross-functional teams to build design systems and ensure consistency across cross-platform applications. Using Figma, user research, and analytics, I refined the UX with a user-centered design approach.
13 years // Senior Lead Designer of Interactive
Fuel Advertising
I oversaw the ideation, development, and overall direction of all online visual design for a diverse range of clients. Responsibilities encompassed UX design, UI design, mobile app development, online videos, animations, banner ads, blog sites, and kiosk designs. I collaborated closely with clients and production artists to ensure timely and successful delivery of all project requirements.
6 years // Owner & Creative Director
Design Different
This project began as a creative endeavor in 2012 and has since grown into a successful online platform featuring my series of Illustrative Quotes, Minimal Tees, and my published book, Artfully Spoken. My work has been featured on The Marilyn Denis Show, GQ Magazine, Space Channel, and The Huffington Post.