Good design
is as little design
as possible.
Hey, I'm Ryan, a UX Lead who takes complex problems and turns them into smooth, intuitive experiences—basically a wizard, but with more wireframes.

I prefer "cool, user-centric genius." You may say I'm a bit of a nerd.
The Work —
Lumino registration
Sunlife Financial
I simplified Lumino Health's registration flow, eliminating friction and creating an accessible experience that boosted retention.
Bet screen overhaul
Jam City
Redesigned Bingo Pop’s Bet Screen by analyzing funnel data, reviewing competitors, and refining the design, resulting in a 27% drop in user drop-off. Data + design = magic.
HMC tile design
Intuit - Turbo Tax
I designed and launched a "Help Me Choose" tile system for TurboTax, offering personalized tax product recommendations. The result? A 55% boost in tile interactions.
Gift registry redesign
HBC Canada
Led the redesign of HBC's Gift Registry page, creating wireframes and delivering UX/UI design for both mobile and desktop responsive layouts.
Zellers
Website Redesign
Before closing, Zellers was a well-known Canadian retailer with a dated, budget-friendly website in need of an overhaul to drive in-store traffic and boost sales.
Design Different
Retial Branding
DesignDifferent is a personal project I started in 2012 as a creative outlet to explore new ideas and artistic expressions.
Know the Risks
Website Redesign
Designed for RGC (Responsible Gambling Council). knowtherisks.ca was developed to create awareness about gambling problems in older adults.