Lead Interactive Designer | Fuel Advertising
Branding, Web Design, Visual Design, Front-end Development

During my 13 years at Fuel Advertising, I had the privilege of refreshing the agency's entire brand identity. The goal was to modernize and simplify the look while maintaining the core essence of Fuel. While the word "fuel" naturally evokes images of flame and fire, we chose not to make that the focal point. Instead, we subtly incorporated hints of flame through the curved edges of each letterstroke. The tagline "Where ideas ignite" further emphasized the idea that the spark—just like creative ideas—can light the fire.