Good design
is as little design
as possible.
Hey, I'm Ryan, a Lead User Experience Product Designer who takes complex problems and turns them into smooth, intuitive experiences—basically a wizard, but with more wireframes.

I prefer "cool, user-centric genius." You may say I'm a bit of a nerd.
The Work —
Lumino Registration
Sunlife Financial
Boosted Lumino bookings by 12% by overhauling the booking and registration flow, while significantly increasing user awareness and acquisition within Lumino Health and Provider Search.
HMC Tile Design
Intuit - Turbo Tax
I designed and launched a "Help Me Choose" tile system for TurboTax, offering personalized tax product recommendations. The result? A 55% boost in tile interactions.
Turbo Tax Design System
Intuit - Turbo Tax
At Intuit, I was hired to rebuild their design system in Figma, creating a modern, scalable framework that empowered designers to iterate quickly and consistently, driving innovation and efficiency across projects.
Bet Screen Overhaul
Jam City
Redesigned Bingo Pop’s Bet Screen by analyzing funnel data, reviewing competitors, and refining the design, resulting in a 27% drop in user drop-off. Data + design = magic.
Gift Registry Redesign
HBC Canada
Led the redesign of HBC's Gift Registry page, creating wireframes and delivering UX/UI design for both mobile and desktop responsive layouts.
Website Redesign
Zellers
Before closing, Zellers was a well-known Canadian retailer with a dated, budget-friendly website in need of an overhaul to drive in-store traffic and boost sales.
Creative Brand Development
Design Different
Design Different is a personal project I started in 2012 as a creative outlet to explore new ideas and artistic expressions.
Website Design
Responsible Gambling Counciln
Designed for RGC (Responsible Gambling Council). knowtherisks.ca was developed to create awareness about gambling problems in older adults.
Fuel Rebranding
Fuel Advertising
During my 13 years at Fuel Advertising, I had the privilege of refreshing the agency's entire brand identity.